JD Sports / adidas / United Arab Emirates / Saudi Arabia / Egypt / Bahrain / Kuwait / 2025Film · Social · Retail & Shopper
The Neighbourhood: JD Sports x adidas.
JD Sports and adidas launched an exclusive sneaker campaign inspired by the streets and youth culture of Dubai.
- Brand
- JD Sports / adidas
- Market
- United Arab Emirates / Saudi Arabia / Egypt / Bahrain / Kuwait
- Region
- MENA
- Year
- 2025
The challenge
Connect JD's exclusive adidas styles with young regional audiences through locally grounded storytelling.
The idea
A local artist moves through a fictional neighborhood inspired by old Dubai, meeting a cast of regional creatives while wearing JD-exclusive adidas sneakers.
Case study source: Campaign Middle East Source ↗
Credits
- Brands
- JD Sports / adidas
- Creative
- Spot MENA; In Your Dreams
- Production
- Spot Film
- Director
- Kris Horizon
