Levi's / United Arab Emirates and Saudi Arabia / 2026Film · Social · OOH · Retail & Shopper
Fit For Life – Season 3.
Levi's used everyday Ramadan moments to show denim's place beyond occasion wear across the UAE and Saudi Arabia.
- Brand
- Levi's
- Agency
- HAVAS Creative
- Market
- United Arab Emirates and Saudi Arabia
- Region
- GCC
- Year
- 2026
The challenge
Strengthen Levi's relevance to young Arab women during a season when fashion messaging often concentrates on occasion wear.
The idea
A digital-first hero film and cutdowns show versatile denim across daily Ramadan moments, supported by out-of-home and in-store assets.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Levi's
- Creative agency
- HAVAS Creative
- Production and post-production
- Soul Productions
- Brand team
- Levi's regional marketing team
