Arby's Saudi Arabia / Saudi Arabia / 2024Film · Social · Retail & Shopper
Ala Osoluh.
Arby's celebrated its first year in Saudi Arabia with an original anthem and in-store activations.
- Brand
- Arby's Saudi Arabia
- Agency
- Kijamii
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Mark the restaurant brand's first anniversary and strengthen its connection with Saudi Gen Z audiences.
The idea
Kijamii partnered with rapper Bandar Yahya to create a locally resonant, high-energy song about the brand's character, supported by activations in stores.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Arby's Saudi Arabia
- Creative agency
- Kijamii
- Artist
- Bandar Yahya
