MINI Saudi Arabia / Saudi Arabia / 2025Events & Sponsorship · Social · Retail & Shopper
Our Pride Lies in Our Nature.
MINI marked Saudi National Day with a parade appearance, in-store activity and social content.
- Brand
- MINI Saudi Arabia
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Connect MINI's brand identity with Saudi National Day and build relevance with local audiences.
The idea
MINI's local and regional teams linked the national theme to the brand through a National Guard parade, retail activations and social storytelling.
Results
- More than 1 million digital impressions in the first seven days, according to Campaign Middle East.
Case study source: Campaign Middle East Source ↗
Credits
- Brand and local marketing
- MINI Saudi Arabia
- Local retailer
- Mohamed Yousuf Naghi Motors
- Campaign collaboration
- Saudi National Guard
