PUMA / Al Hilal FC / Saudi Arabia / 2023Film · Social · Events & Sponsorship
Light and Darkness.
PUMA and Al Hilal introduced the club's third kit with a film inspired by its crescent-moon identity.
- Brand
- PUMA / Al Hilal FC
- Agency
- ‿ and us
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
Launch a new black and dark-blue kit while connecting it to Al Hilal's history and a new chapter for the club.
The idea
The campaign uses light, darkness and the phases of the moon to express the club's identity and ambition.
Case study source: Campaign Middle East Source ↗
Credits
- Brands
- PUMA and Al Hilal FC
- Creative agency
- ‿ and us
- Creative studio
- BlackBox Studio
- Creative director
- Saymon Medeiros
