Deliveroo / UAE / 2022Design & Packaging · PR Stunts
One-Star Cookbook.
Deliveroo UAE published a cookbook of 36 dishes based on real one-star reviews of delivery disasters, billed as 'the book of dishes you won't get with Deliveroo'.
- Brand
- Deliveroo
- Agency
- ‿ and us
- Market
- UAE
- Region
- GCC
- Year
- 2022
The challenge
Delivery apps compete on how food arrives, not only on what restaurants they list. Deliveroo wanted to make its delivery quality the point.
The idea
‿ and us turned spilled, squashed and soggy orders described in one-star online reviews into styled recipe pages, photographed as a real cookbook. ECD Jamie Kennaway summed up the thinking: a dish is only as good as how it is delivered.
Case study source: Ads of the World Source ↗
Awards
- Cannes Lions 2023Design – B08 SPECIAL EDITIONS & BESPOKE ITEMSBronze
Credits
- Creative agency
- ‿ and us
- Head of Marketing, Deliveroo UAE
- George Schempers
- CEO and CCO, ‿ and us
- Fadi Yaish
- Executive Creative Director, ‿ and us
- Jamie Kennaway
- Senior Art Director, ‿ and us
- Saymon Medeiros
- Executive Creative Tech Director, ‿ and us
- Diogo Borges
- Project Manager, ‿ and us
- Lama Halimeh
- Design and Typesetting
- Ryan Atkinson
- Design
- Thomas Larthe
- Copy Revisor
- Lakshmy N.
- Producer
- Serra Chehade
- Motion Graphics
- Alaa Oudah
- Photography
- Magali Polverino
- Photography Assistant
- Lourdes Avellaneda
- Art Direction
- Pato Katz
- Art Assistant
- Michu Barisch
- Art Assistant
- Esteban Perera
- Food Stylist
- Loli Braga Menendez
- Food Stylist Assistant
- Agus Salatino
- Studio Manager
- Candela Cortes
