NIVEA / GCC / 2026Social · PR Stunts
Giving Glow.
NIVEA framed blood donation as a beauty ritual, sending influencers PR kits holding empty blood bags and QR codes to book donations, with reminders and rewards for repeat donors.
- Brand
- NIVEA
- Agency
- Saatchi & Saatchi
- Market
- GCC
- Region
- GCC
- Year
- 2026
Case study source: Saatchi & Saatchi Source ↗
