Enchanteur / UAE / 2025Experiential · Social · PR Stunts
Love Is in the Air: Valentine's Proposal.
Enchanteur staged a Valentine's Day proposal at Skydive Dubai and turned the moment into social-first content.
- Brand
- Enchanteur
- Agency
- Hikaya
- Market
- UAE
- Region
- GCC
- Year
- 2025
The challenge
Connect a fragrance brand with Valentine's Day through a public moment people would want to share.
The idea
Hikaya orchestrated a proposal with flowers, music and theatrical touches, then filmed and distributed the short-form moment across social platforms and media.
Results
- The campaign source reported more than 9 million views, including 1.5 million organic views.
- The source reported coverage across more than 20 media platforms.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Enchanteur
- Strategy, creative, production and media agency
- Hikaya
- Location
- Skydive Dubai
