One Forty Fourz Café / UAE / 2026PR Stunts · Social · Experiential · Events & Sponsorship
One Forty Fourz Café Launch.
A Dubai Mahjong café introduced its community-focused concept through founder storytelling, social content and a launch attended by Shilpa Shetty Kundra.
- Brand
- One Forty Fourz Café
- Market
- UAE
- Region
- GCC
- Year
- 2026
The challenge
Introduce a dedicated Mahjong and board-game venue to established players and people new to the game in Dubai.
The idea
Founder Ruchita Pardiwala worked with PR and social teams on venue introductions, launch announcements and media and influencer invitations, with actress and Mahjong enthusiast Shilpa Shetty Kundra attending the opening.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- One Forty Fourz Café
- Founder and campaign lead
- Ruchita Pardiwala
- Launch guest
- Shilpa Shetty Kundra
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