Liwa International Festival / UAE / 2025Social · Experiential · PR Stunts · Events & Sponsorship
Liwa 2026 Creator Campaign.
A phased creator campaign took audiences from invitation boxes to on-the-ground experiences at the 2025–26 Liwa International Festival.
- Brand
- Liwa International Festival
- Agency
- Starfish Agency
- Market
- UAE
- Region
- GCC
- Year
- 2025
The challenge
Build anticipation and sustain interest in the Liwa 2026 festival through creators with different audiences and perspectives.
The idea
Starfish enlisted 40 creators, beginning with desert-themed invitation boxes, followed by festival reels and stories and a final phase of recap content. The festival ran from December 2025 into January 2026.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Liwa International Festival
- Influencer agency
- Starfish Agency
