Pringles / Saudi Arabia / UAE / 2025Social · PR Stunts · Design & Packaging
An Epic Snack for Epic Shows.
Pringles connected its snacks to movie nights through a creator campaign and custom TV-shaped PR boxes.
- Brand
- Pringles
- Agency
- Starfish Agency
- Market
- Saudi Arabia / UAE
- Region
- GCC
- Year
- 2025
The challenge
Make Pringles a natural part of the screen-time ritual for audiences in Saudi Arabia and the UAE.
The idea
Starfish sent TV-shaped PR boxes to 13 influencers, who created social content around setting up film nights, watching shows and bringing Pringles into the moment.
Case study source: Starfish Agency Source ↗
Credits
- Brand
- Pringles
- Influencer agency
- Starfish Agency
