BLACK+DECKER / UAE / 2024Social · Retail & Shopper · Experiential · Events & Sponsorship
BLACK+DECKER Dubai Brand Store Launch.
BLACK+DECKER partnered with creators to introduce its dedicated Dubai brand store at Al Ghurair Centre.
- Brand
- BLACK+DECKER
- Agency
- Starfish Agency
- Market
- UAE
- Region
- GCC
- Year
- 2024
The challenge
Build anticipation and encourage visits to the brand's newly opened retail store in Dubai.
The idea
Ten UAE-based influencers shared pre-opening announcements, on-site stories and follow-up reels, highlighting the store, ribbon cutting, demonstrations and launch offers.
Results
- Starfish reported that influencer content reached 71,525 unique users and generated 370,200 views across Instagram and TikTok.
Case study source: Starfish Agency Source ↗
Credits
- Brand
- BLACK+DECKER
- Influencer agency
- Starfish Agency
