Air Arabia / UAE / 2026OOH · Experiential · PR Stunts · Social
London's Red Bus on Sheikh Zayed Road.
Air Arabia brought a London-style double-decker bus to Dubai to promote its new Sharjah–London route.
- Brand
- Air Arabia
- Agency
- SkyBlue Media
- Market
- UAE
- Region
- GCC
- Year
- 2026
The challenge
Create high-impact awareness and a memorable association with London for Air Arabia's new route in a crowded outdoor market.
The idea
SkyBlue Media wrapped a double-decker bus in route messaging and drove it along Sheikh Zayed Road, supported by an on-ground radio roadshow, giveaways, outdoor and social amplification.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Air Arabia
- Activation agency
- SkyBlue Media
- Radio partners
- Channel 4; Al Rabia
