King Salman Park / Saudi Arabia / 2026OOH · Social · Experiential · PR Stunts
Saudi Founding Day: 'It was this land that brought us together'.
Integrated Founding Day push before the park opens: a 75m Riyadh hoarding with QR code, a five-day teaser, an Instagram Live reveal and an artwork by Mohammed Alajlan. Webedia co-credited with Edelman and Nuss.
- Brand
- King Salman Park
- Agency
- Webedia Arabia
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
Results
- 28.8M impressions (22 Feb-3 Mar 2026)
- 12.1M video views
- 8.2M users reached
- 146K engagements
- 42% average video-through rate; above 70% for behind-the-scenes films
Case study source: King Salman Park Foundation Source ↗
