Justlife / United Arab Emirates / 2026Experiential · Social · OOH · PR Stunts
Break Free from Your To-Dos.
Justlife turns the mental load of everyday chores into a mobile escape-room experience.
- Brand
- Justlife
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Make the accumulating burden of chores, appointments and household admin visible, and connect a home-services platform with the relief people seek.
The idea
A branded escape-room truck makes everyday tasks the puzzles participants must solve. A supporting brand film and creator content connect the physical challenge with the mental load of to-do lists, launching the platform in Dubai before a wider UAE rollout.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Justlife
- Truck and production partners
- Fasttrack / Radical
- PR
- Ruder Finn Atteline
- Creator partners
- Khalid Al Ameri / Nora Achmaoui / Khalid Alherani / Kris Fade / Priti Malik
