HSBC UAE / United Arab Emirates (Dubai) / 2025Experiential · OOH · Social
A Life in Moments.
Dubai tower becomes a visual journey through life's milestones.
- Brand
- HSBC UAE
- Agency
- VML Dubai
- Market
- United Arab Emirates (Dubai)
- Region
- GCC
- Year
- 2025
The challenge
Make HSBC Premier's promise personal within a large outdoor projection.
The idea
Project a woman's life journey across Burj Khalifa using LEDs and motion graphics.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- HSBC UAE
- Production
- Hanzo Films
- Creative Director
- Alaa Demachkie
- Producer
- Vedika Rana
