Panadol Extra / United Arab EmiratesSocial · Film
Break-Up Text Songs.
Panadol Extra turned real breakup texts sent in by the public into intentionally bad songs and music videos, a humorous take on pain it cannot cure.
- Brand
- Panadol Extra
- Agency
- VML
- Market
- United Arab Emirates
- Region
- GCC
Results
- Ad recall up 5.5 points and campaign awareness up 4.5 points, both above healthcare benchmarks
Case study source: VML Source ↗
