adidas / United Arab Emirates (Dubai) / 2026Experiential · PR Stunts · Social
Adizero Pasta.
adidas turns pre-race carb-loading into a Dubai pasta experience.
- Brand
- adidas
- Agency
- Havas Middle East
- Market
- United Arab Emirates (Dubai)
- Region
- GCC
- Year
- 2026
The challenge
Make a private fueling ritual communal without losing performance credibility.
The idea
Create limited-edition adidas-shaped ravioli, serve runners at Kite Beach, then deliver portions across Dubai.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- adidas
- Partner
- Sagra
