Wait and See, Isn’t Free.
Paws & Co turns a veterinary receipt into a 12-metre installation at Woofstock Dubai, connecting a physical brand experience with a personalised online cost calculator.
- Brand
- Paws & Co
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
Campaign images
The challenge
The UAE pet-care brand wanted prospective customers to think about the costs of postponing veterinary care and discover its planned membership offer.
The idea
The Pet Bill-Board unrolls an illustrative lifetime vet bill at Woofstock Dubai on 1 November 2026. Visitors can add their dog’s name to the installation and generate a personalised estimate using an interactive till. The digital experience continues on the brand’s Woofstock page, connecting the activation with its Founding Families offer. Campaign Middle East credits the concept to Paws & Co with Current Global MENAT, supported by PR and paid social.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- Paws & Co
- Creative and design
- Paws & Co (in-house)
- PR agency
- Current Global MENAT
- Production
- Advantage Printing
- Event partner
- Woofstock Dubai
