Cœur de Reine / France / 2026Experiential · Retail & Shopper · B2B
Generous Billboard.
Apple brand Cœur de Reine converted a JCDecaux street panel in Toulouse into a free self-service apple dispenser.
- Brand
- Cœur de Reine
- Agency
- Verywell
- Market
- France
- Region
- Global
- Year
- 2026
The idea
The billboard was stocked with real apples that passers-by could help themselves to. As the fruit was taken, a hidden line was gradually revealed, answering the panel's teaser question about who is generous and full of character. The stunt put product directly in people's hands instead of just asking for attention.
Case study source: Activation Ideas Source ↗
