Karta Coconut Water · Malaysia · 2026Film · Social · Experiential · Retail & Shopper
Naturally Intense.
Karta introduces Sani, an opinionated sun bear, to give coconut water a playful personality rooted in knowing what you like.
- Brand
- Karta Coconut Water
- Agency
- Dentsu Creative Malaysia
- Market
- Malaysia
- Region
- Global
- Year
- 2026
The challenge
Make the brand's simplicity distinctive in a beverage category competing for attention.
The idea
Sani becomes a recurring character for film and digital storytelling. Branded vehicles and sampling take the campaign around the Klang Valley, while collectible blind boxes bring the character into grocery stores.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Karta Coconut Water
- Executive Creative Officer
- Ellison Fernandez
- Head of Marketing, Signature Brands
- Thompson Chuah
