Tra Mongkut Fertilizer · ThailandB2B · Experiential · Digital & Tech
Soil Stay.
Tra Mongkut used soil data to match farmers with successful farms where they could learn through a stay.
- Brand
- Tra Mongkut Fertilizer
- Agency
- VML Thailand
- Market
- Thailand
- Region
- Global
Campaign images
The challenge
Farmers needed practical evidence of what better soil management could achieve, while the fertilizer brand needed to demonstrate value beyond price.
The idea
VML used the brand's soil database to connect farmers with peers working with similar soil. Visits and farm stays let participants see techniques in practice and learn directly from other growers.
Case study source: VML Source ↗
Awards
- Mad Stars 2026Strategy StarsGrand Prix
- Spikes Asia 2026Creative B2BGrand Prix
Credits
- Brand
- Tra Mongkut Fertilizer
