Twitter / UAE, Saudi Arabia / 2019Experiential · Digital & Tech · B2B
#ElevatorTweets.
Twitter turned a Dubai office elevator into a display of near-live Saudi conversations for advertisers.
- Brand
- Agency
- Geometry / Paris Tokyo
- Market
- UAE, Saudi Arabia
- Region
- GCC
- Year
- 2019
The challenge
Demonstrate the value of Saudi audience conversations to agencies and advertisers working in Dubai.
The idea
Geometry and Paris Tokyo fitted an elevator with interactive screens that displayed curated tweets relevant to the businesses on each floor.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Activation partners
- Geometry and Paris Tokyo
- Video publisher
- 815 Studios
