Nissan Middle East / UAE / 2019Experiential · Digital & Tech · Retail & Shopper
Nissan Altima Bio-Color.
Nissan offered UAE test-drive visitors an optional DNA-based colour-selection experience for the Altima.
- Brand
- Nissan Middle East
- Market
- UAE
- Region
- GCC
- Year
- 2019
The challenge
Generate interest and test-drive leads for a redesigned sedan in a market increasingly interested in SUVs.
The idea
Showroom visitors could take a DNA test and receive a personalised colour suggestion using a campaign-designed colour map, then explore the result online.
Case study source: Cresta Awards Source ↗
Awards
- Cresta Awards 2020 — Bronze, Creative Technology / Creative Use of Data (https://www.cresta-awards.com/winners/2020/creative-technology)
Credits
- Client
- Nissan Middle East
- Creative agency
- TBWA\RAAD / Nissan United
- Chief creative officer
- Walid Kanaan
- Executive creative director
- Manuel Bordé
- Production company
- BOLT
