Al Rawabi / United Arab Emirates / 2026Retail & Shopper · Experiential · Digital & Tech · Promo
Al Rawabi World: Back to School.
Al Rawabi turned back-to-school shopping into an interactive retail experience in the UAE.
- Brand
- Al Rawabi
- Agency
- Brainstorm Marketing
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Build a more engaging back-to-school presence in stores while encouraging product trial and connecting in-store activity to digital participation.
The idea
The Al Rawabi World retail activation combined branded environments, sampling and a receipt-based digital prize draw. It ran in 15 stores across five emirates.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Al Rawabi
