Puck (Arla Foods) / Oman / 2026Retail & Shopper · Promo · Design & Packaging · Digital & Tech
Discover Oman, Your Way.
Puck connects limited-edition Omani packaging with local culture, recipes and a digital participation journey.
- Brand
- Puck (Arla Foods)
- Market
- Oman
- Region
- GCC
- Year
- 2026
The challenge
Turn a routine grocery purchase into an invitation to discover Omani places, food and stories through the brand's limited-edition packs.
The idea
Illustrated landmarks on Puck packs lead through QR codes to a cultural discovery and competition experience. Eligible participants completing the journey can access a digital recipe booklet and enter for a family staycation contribution. The Oman edition runs from 15 October to 31 December 2026.
Case study source: Puck Arabia Source ↗
Credits
- Brand
- Puck / Arla Foods
- Prize administration and fulfilment
- Spark Agency