McDonald's / UAE / 2024Promo · Retail & Shopper · Digital & Tech
After Dinner Dinner.
Fine dining in Dubai can leave you with an empty wallet and an empty stomach. McDonald's offered a free meal to anyone who showed the bill from a fancy dinner on the way home.
- Brand
- McDonald's
- Agency
- FP7 McCann
- Market
- UAE
- Region
- GCC
- Year
- 2024
The challenge
McDonald's wanted more visits and sales in a city full of high-end restaurants, and a reason for fine diners to think of it after a night out.
The idea
FP7 McCann used geolocation and timing to send McDonald's app notifications to people near upscale restaurants, mostly on Saturday nights, alongside outdoor ads nearby. Diners showed their expensive receipt at the counter for a free meal. The campaign launched in Dubai on 29 February 2024 with a social teaser, radio and PR, then ran in-store and in-app in Dubai and Abu Dhabi. After requests on social media it also ran in the Dominican Republic, with flyers left on cars outside fancy restaurants.
Results
- Footfall up 35%, mostly on weekends between 9pm and 3am, according to the Dubai Lynx entry
- Sales up 24% and 100 million impressions across the UAE and the Dominican Republic, by the entry's figures
Case study source: Dubai Lynx (Love The Work) Source ↗
Awards
- Dubai Lynx 2025Brand Experience & Activation – Travel, Leisure, Retail, Restaurants & Fast Food ChainsBronze
- Dubai Lynx 2025Direct – Travel, Leisure, Retail, Restaurants & Fast Food ChainsGold
- Cannes Lions 2024Media – C01 AUDIENCE INSIGHTSBronze
- Cannes Lions 2024Creative Commerce – C04 CUSTOMER ACQUISITION & RETENTIONBronze
- Cannes Lions 2024Direct – A04 TRAVEL, LEISURE, RETAIL, RESTAURANTS & FAST FOOD CHAINSBronze
- Dubai Lynx 2025 Gold (Direct – Travel, Leisure, Retail, Restaurants & Fast Food Chains)
- Dubai Lynx 2025 Bronze (Brand Experience & Activation – Travel, Leisure, Retail, Restaurants & Fast Food Chains)
Credits
- Creative agency
- FP7 McCann Dubai
- Post-production
- Vox Haus
- PR
- Weber Shandwick MENAT
- Media placement
- Splash Media
- Chief Creative Officer, FP7 McCann
- Federico Fanti
- Executive Creative Director, FP7 McCann
- Nayaab Rais
- Creative Director, FP7 McCann Dubai
- Alexander Rodrigues
- Associate Creative Director Art, FP7 McCann Dubai
- Jonathan Cruz
- Associate Creative Director Art, FP7 McCann Dubai
- German Espitia
- Associate Creative Director Copy, FP7 McCann Dubai
- Aliza Siddiqi
- Senior Copywriter, FP7 McCann Dubai
- Liam Galt
- Senior Copywriter, FP7 McCann Dubai
- Nikita Bocharov
- Art Director, FP7 McCann Dubai
- Roy Sebastian
- Art Director, FP7 McCann Dubai
- Francesco Negri
- Global CCO, McCann Worldgroup
- Javier Campopiano
- Global ECD & CCO Europe, McCann Worldgroup
- Adrian Botan
- Global Product Excellence Director, McCann Worldgroup
- Carmen Bistrian
- Creative Excellence Manager, McCann Worldgroup
- Alice Reindlova
- Creative Excellence Senior Manager, MCN
- Lara De Souza
- Managing Director, FP7 McCann Dubai
- Tarek Ali Ahmad
- Group Account Director, FP7 McCann Dubai
- Sana Omran
- Group Account Director, FP7 McCann Dubai
- Hadi Abu Khuzam
- Account Director, FP7 McCann Dubai
- Amr Lotfy
- Sr. Account Executive, FP7 McCann Dubai
- Maryam Aqueel
- Account Executive, FP7 McCann Dubai
- Giorgio Balaa
- Strategy Director, FP7 McCann Dubai
- Melek Ourir
- Social Producer, FP7 McCann Dubai
- Abdelrahman Abdelsalam
- Social Content Creator, FP7 McCann Dubai
- Mel Abrera
- Social Media Manager/Project Manager, FP7 McCann Dubai
- Fernanda Stein
- Executive Producer, CRAFT
- Amin Soltani
- Lead Editor, FP7 McCann Dubai
- Deydson Rocha
- Motion Graphic Designer, FP7 McCann Dubai
- Guilherme Silva
- Motion Graphic Designer, FP7 McCann Lebanon
- Aashim Kadayikkal
- Filmmaker, CRAFT
- Marcos Cardoso
- Motion Graphics, CRAFT
- Vimal Velayudhan
- Post Producer, CRAFT
- Sanya Sequeira
- Senior Retoucher, CRAFT
- Amit Borawake
- Senior Marketing Director, McDonald’s UAE
- Hassan Abouezzeddine
- Senior Marketing Consultant, McDonald’s UAE
- Osama El Chamaa
- Senior Marketing Consultant, McDonald’s UAE
- Reem Bitar
- PR, MCN
- Lizzie Dewhurst
- ECD, FP7 McCann Dubai
- Aunindo Sen
- Brand Manager, McDonald's Dominican Republic
- Antonio González
- CEO, McCann Santo Domingo
- Paola Fabian
- Chief Creative Officer, McCann Santo Domingo
- Lissette Guzmán
- Chief Creative Officer, McCann Santo Domingo
- Noelia Córdova
- Creative Director, McCann Santo Domingo
- Antonio De Jesús González
- Art Director, McCann Santo Domingo
- Exzel Roa
- Account Director, McCann Santo Domingo
- Carlos Peña
- Account Executive, McCann Santo Domingo
- Carla Vargas
- Content Creative, McCann Santo Domingo
- Ambar Saldaña
- Media Executive, McCann Santo Domingo
- Eliana Lara
- Digital Media Creative, McCann Santo Domingo
- Giovanna González
- Producer, McCann Santo Domingo
- Montserrat Urdapilleta
- Media Sales Executive, Splash Media
- Malba Peña
- CM, McCann Santo Domingo
- Jumilca Díaz
- Head of Projects, Vox Haus
- Matheus Gugelmim
- Music Producer, Vox Haus
- Daniel Dalla Corte
- Music Producer, Vox Haus
- Ícaro Guedes
- SFX and Mix, Vox Haus
- Cássio Machado
- SFX and Mix, Vox Haus
- Cassiano Rathke
- Account Director, Weber Shandwick
- Katie Plant
- Senior Account Manager, Weber Shandwick
- Freya Bruce
- Media, UM
- Jad Daou
- Media, UM
- Ruqayiah Al Usman
- Media, UM
- Faisal Javed
- Media, UM
- Nayan Joshi
