Pril / UAE / 2016Design & Packaging · Promo · Retail & Shopper
One-Drop Bottle.
Henkel's Pril made a thumbnail-sized bottle of washing-up liquid holding a single drop, to prove its long-standing claim that one drop cleans a whole set of dishes.
- Brand
- Pril
- Agency
- TBWA\RAAD
- Market
- UAE
- Region
- GCC
- Year
- 2016
The challenge
Pril had long said one drop was enough for a full set of dishes, and rival brands had started making the same claim.
The idea
TBWA\RAAD produced a tiny working replica of the Pril bottle as a promotional item, not for mass production, and handed it out as a sample in supermarkets so shoppers could test the claim themselves.
Case study source: Ads of the World Source ↗
Awards
- Cannes Lions 2016Outdoor Lions – Small Scale Special SolutionsBronze
Credits
- Creative agency
- TBWA\RAAD
- Production
- Capital D / Montage
- Chief Creative Officer, TBWA\RAAD
- Walid Kanaan
- Creative Director, TBWA\RAAD
- Manuel Bordé
- Creative Director, TBWA\RAAD
- Joelle Zgheib
- Art Director, TBWA\RAAD
- Gabriel Gama
- Copywriter, TBWA\RAAD
- Guilherme Grossi
- Art Direction support, TBWA\RAAD
- Dany Njeim
- Head of Accounts, TBWA\RAAD
- Joe Laham
- Account Lead, TBWA\RAAD
- Ola Ibrahim
- Account Executive, TBWA\RAAD
- Ruba Moadad
