Starbucks / UAE / 2022Experiential · OOH · Digital & Tech
Starbucks Rewards: Burj Khalifa Takeover.
Starbucks launched its UAE rewards app with a Burj Khalifa projection and a live Downtown Dubai experience.
- Brand
- Starbucks
- Agency
- Horizon FCB Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2022
The challenge
Introduce the new loyalty app and motivate customers to join its rewards community.
The idea
Horizon FCB created a three-minute tower projection, a pop-up and photo booth, with guest names and star imagery connecting the physical launch to the app and social sharing.
Results
- The launch event was attended by more than 50 influencers, according to the campaign source.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Starbucks
- Regional operator
- Alshaya Group
