DHL Express MENA / UAE / 2024OOH
Anywhere Any Way.
A DHL print campaign used real tracking IDs as headlines to tell the stories of three remote deliveries made by camel, runner and kayak.
- Brand
- DHL Express MENA
- Agency
- Horizon FCB Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2024
The challenge
DHL wanted to show how far its last mile actually goes, past roads, to customers in deserts, mountains and forests.
The idea
Horizon FCB Dubai built three executions around actual shipments, each headed by its real tracking number and showing the unusual way the parcel got there, from desert camel routes to river and mountain trails. NOROC Studio produced the visuals with artist Rodolphe Février.
Case study source: Ads of the World Source ↗
Awards
- Cresta Awards 2024Print & OOH – Print campaign (2-6 executions)Bronze
- Cresta Awards 2024Print Craft – Craft campaignBronze
Credits
- Creative agency
- Horizon FCB Dubai
- Production
- NOROC Studio
- Global CCO, FCB
- Danilo Boer
- Global CCO, FCB
- Andrés Ordóñez
- CEO, Horizon FCB Dubai
- Mazen Jawad
- Managing Director, Horizon FCB Dubai
- Reham Mufleh
- Executive Creative Director, Horizon FCB Dubai
- Mohamed Bareche
- Account Director, Horizon FCB Dubai
- Farouk Haber
- Creative Director, Horizon FCB Dubai
- Colin Smith
- Associate Creative Director, Horizon FCB Dubai
- Thomas Gheorghiu
- Associate Creative Director, Horizon FCB Dubai
- Antonio Cué
- Motion Designer, Horizon FCB Dubai
- Mohamed Ibrahim
- Visual Artist
- Rodolphe Février
- Marketing Director, DHL Express MENA
- Najwa Raslan
