DHL Express MENA / UAE / 2024Film
Yesterdelivery.
DHL took "I need it by yesterday" literally. A grandfather posts a birthday present from Tokyo on 26 January and it lands in Los Angeles on 25 January, the actual birthday.
- Brand
- DHL Express MENA
- Agency
- Horizon FCB Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2024
The challenge
Every courier claims speed. DHL wanted to show it was the most inventive as well as the fastest.
The idea
Horizon FCB Dubai wrote a small birthday story around the calendar quirk of the Tokyo to Los Angeles route, so the parcel arrives on a date before it was sent. Romain Thomassin directed for Saturated Productions, and the team filmed on two continents over two days.
Case study source: Ads of the World Source ↗
Awards
- Cresta Awards 2024The 'Wish we'd thought of that' AwardSilver
- Cresta Awards 2024Ambient & Experiential – ExperientialBronze
- Cresta Awards 2024Ambient & Experiential – AmbientBronze
- Cresta Awards 2024The #OMG AwardBronze
- Clio Awards 2025 Shortlist (Experience/Activation)
Credits
- Creative agency
- Horizon FCB Dubai
- Production
- Saturated Productions San Francisco
- Post-production (colour grading)
- VIVID Post House
- Music editing and SFX
- Vox Haus
- Marketing Director, DHL Express MENA
- Najwa Raslan
- Global CCO, Horizon FCB
- Danilo Boer
- Global CCO, Horizon FCB
- Andrés Ordóñez
- CEO, Horizon FCB
- Mazen Jawad
- Managing Director, Horizon FCB
- Reham Mufleh
- Executive Creative Director, Horizon FCB
- Mohamed Bareche
- Account Director, Horizon FCB
- Farouk Haber
- Creative Director, Horizon FCB
- Colin Smith
- Associate Creative Director, Horizon FCB
- Thomas Nicolae
- Associate Creative Director, Horizon FCB
- Antonio Cué
- Senior Art Director and Motion Designer, Horizon FCB
- Ahmed Montaser
- Post-production, Horizon FCB
- Mariam Adel Awad
- Post-production, Horizon FCB
- Antoine Nassif
- Director and Editor, Saturated Productions
- Romain Thomassin
- MD, VIVID Post House
- Ahmed Morsi
- Colorist, VIVID Post House
- Essam Abdelsalam
- Head of Projects, Vox Haus
- Matheus Gugelmim
- Music Producer, Vox Haus
- Daniel Dalla Corte
- Music Producer, Vox Haus
- Ícaro Guedes
- SFX, Vox Haus
- Cássio Machado
