DHL Express / UAE / 2023Digital & Tech · PR Stunts
DHL Message Delivery.
DHL offered Dubai residents a new kind of shipment: the hard-to-say message, scheduled and delivered on the radio.
- Brand
- DHL Express
- Agency
- Horizon FCB Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2023
The challenge
DHL wanted to stretch its reputation as a delivery leader beyond parcels.
The idea
People booked a personal message for a time and date of their choice, and DHL delivered it over the radio. The recipient got an SMS with the station and slot, styled like a DHL parcel notification. Horizon FCB Dubai created it, with audio by Vox Haus; it went live on 12 April 2023.
Case study source: Ads of the World Source ↗
Awards
- Cresta Awards 2023Brand Storytelling – Campaign EntryBronze
Credits
- Creative agency
- Horizon FCB Dubai
- Audio production
- Vox Haus
- CEO, Horizon FCB Dubai
- Mazen Jawad
- Managing Director, Horizon FCB Dubai
- Reham Mufleh
- Executive Creative Director, Horizon FCB Dubai
- Rodrigo Rodrigues
- Creative Director, Horizon FCB Dubai
- Colin Smith
- Associate Creative Director, Horizon FCB Dubai
- Antonio Cue
- Associate Creative Director, Horizon FCB Dubai
- Marcos Becker
- Senior Copywriter, Horizon FCB Dubai
- Thomas Gheorghiou
- Senior Art Director, Horizon FCB Dubai
- Ahmed Monteser
- Arabic Copywriter, Horizon FCB Dubai
- Bassam Doss
