Centrum (Haleon) / UAE / 2025Experiential · Digital & Tech
Vitamin See.
Centrum built a dome on Dubai's Kite Beach that turned visitors' vitamin and mineral levels into light, sound and colour, then handed them a personal deficiency report.
- Brand
- Centrum (Haleon)
- Agency
- Horizon FCB Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2025
The challenge
People in the Gulf tend to treat vitamins as optional medicine, and deficiencies are invisible until they cause problems. Centrum wanted to make the gap something people could see.
The idea
Horizon FCB Dubai designed the dome experience with microscopic photography and reactive visuals driven by each visitor's levels. Visitors left with a personalised report and links to buy. Mobile billboards, outdoor, social, influencers and audio on Anghami drove people to the beach, with Zenith handling media.
Case study source: Campaign Middle East Source ↗
Awards
- Clio Awards 2026Clio Health / Creative Use of Data / VisualisationBronze
- Cresta Awards 2026Digital Craft – Innovative codingBronze
- Cresta Awards 2026Creative Technology and The Future – Creative use of DataBronze
Credits
- Creative agency
- Horizon FCB Dubai
- Media agency
- Zenith Media
