Shield the Protest.
A protest sign rebuilt as a shield designed to resist rubber bullets, launched at a protest in Paris and released as an open-source design anyone can build, according to the agency's award entry.
- Brand
- Courageous Conversation Global Foundation
- Agency
- Horizon FCB Dubai
- Market
- France
- Region
- Global
The challenge
The campaign's award entry says the right to protest is under threat in more than 30 countries, with protesters seriously injured by so-called 'less-lethal' weapons such as rubber bullets.
The idea
Courageous Conversation Global Foundation and Horizon FCB, with the Paris agency Change, re-engineered the protest sign into a defensive tool that still works as a sign. According to the entry, ballistic tests showed that no traditional sign material could withstand a rubber bullet launcher, so the shield combines a polyurethane lining, seven layers of fibreglass to absorb the impact and a cardboard face, mounted on two handles. Material lists, cutting guides and instructions were shared openly so anyone could build one.
Results
- The campaign spread from Paris to demonstrations in other countries and prompted policy discussions in France, according to the agency's award entry
Case study source: Cresta Awards Source ↗
Awards
- Cresta Awards 2025The #OMG AwardGold
- Cresta Awards 2025Creative Technology and The Future – Integrated use of new technologiesSilver
- Cresta Awards 2025Cultural Impact – Single entrySilver
- Cresta Awards 2025The 'Wish we'd thought of that' AwardSilver
- Cresta Awards 2025The Media Magic AwardSilver
- Cresta Awards 2025Ambient & Experiential – AmbientSilver
Credits
- Partner agency
- Change, An FCB Alliance
- Production
- The Cabs
- Production
- Satellite My Love
