Citi / UAE / 2019Social · OOH · Events & Sponsorship
Never Settle for Never.
Citi's UAE campaign introduced its Paralympic partnership and celebrated the achievements of Para athletes.
- Brand
- Citi
- Agency
- Horizon FCB Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2019
The challenge
Make Citi's partnership with the International Paralympic Committee meaningful to fans in the UAE and encourage a more inclusive conversation around disability.
The idea
The 'Never Settle for Never' message appeared at Dubai International Airport, on social media and at customer events, celebrating Para athletes and opening a discussion about more inclusive digital communication.
Case study source: Citi Source ↗
Credits
- Brand
- Citi UAE
- Creative agency
- Horizon FCB Dubai
- Partnership
- International Paralympic Committee
