Big4Travel / Thailand / Global / 2026OOH · Social · Promo · Film
There Is a Way Out.
Bangkok travel agency Big4Travel offered a holiday alternative to World Cup fever.
- Brand
- Big4Travel
- Agency
- Horizon FCB Dubai
- Market
- Thailand / Global
- Region
- Global
- Year
- 2026
The challenge
Reach travellers who would prefer to escape the saturation of football-related marketing during the 2026 tournament.
The idea
The campaign promotes trips to non-qualified countries through a tongue-in-cheek travel guide, outdoor work and social films, with offers informed by football rankings.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Big4Travel
- Creative agency
- Horizon FCB Dubai
