DHL Express MENA / MENA / 2024Film · Social
Grow Your Business with DHL.
DHL exaggerates a fashion entrepreneur's rise to promote more competitive shipping rates.
- Brand
- DHL Express MENA
- Agency
- Horizon FCB Dubai
- Market
- MENA
- Region
- MENA
- Year
- 2024
The challenge
Make a new shipping-price offer relevant to young entrepreneurs and e-commerce sellers across MENA.
The idea
A package of materials triggers an exaggerated run of success for a fashion designer. Alternative social edits show different versions of her rise, turning the price offer into a story about growing a small business.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- DHL Express MENA
- director
- Omar Shawky
- producer
- Good People
- Executive creative director
- Mohamed Bareche
- Creative director and copywriter
- Colin Smith
- Client marketing director
- Najwa Raslan
