GDC Award · China · 2025Design & Packaging
GDC Award 2025.
An awards identity draws on the improvised visual language of everyday Chinese shop signs.
- Brand
- GDC Award
- Agency
- BY-ENJOY
- Market
- China
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The design needed to express contemporary Chinese graphic practice across an awards programme, exhibitions and conference materials.
The idea
Cut, torn and rearranged lettering brought the resourcefulness of street signage into a flexible identity. Posters, event graphics and installations carried the same deliberately handmade visual approach.
Case study source: The One Show 2026 Source ↗
Credits
- Design Firm
- By-enjoy · Fujian
- Client / Brand
- Shenzhen Graphic Design Association · SHENZHEN
- Art Director
- Young Huale
- Designer
- Zihan Yi; Jing Hong; Qingzhong Kong
- Head of Design
- Xiaoqing Liu
