Kids Help Phone · Canada · 2026Digital & Tech · Film
Feelings to Text.
Kids Help Phone helps young people turn a difficult feeling into the first words of a conversation.
- Brand
- Kids Help Phone
- Agency
- McCann Canada
- Market
- Canada
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Reduce the difficulty of starting a message when someone wants support but cannot find the words.
The idea
Interactive films give viewers emotional language to choose from. Their selections form an editable text that they can use to begin a conversation with Kids Help Phone, turning identification with a story into a practical first step.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Kids Help Phone
- Agency / Production Company
- McCann Canada
- Creative Director
- Jordan Doucette; Athina Lalljee; Pedro Izzo
