Kia · Europe · 2025Digital & Tech · Experiential · Film
Kia Soundscapes.
An experimental Kia EV9 translates passing landscapes into music for passengers with vision loss.
- Brand
- Kia
- Agency
- INNOCEAN Berlin
- Market
- Europe
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Kia wanted to make the inspiration of a road trip accessible through more than sight.
The idea
The project used vehicle sensor data and AI to recognise features of the surrounding landscape and translate them into music. Documentary films follow passengers experiencing the resulting soundscapes, connecting the experiment to Kia's wider brand purpose.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Kia Europe
- Production Company
- RadicalMedia Berlin
- Director
- Joana Colomar
- Director of Photography
- Enzo Codaro
- Sound / Music
- DaHouse Audio Berlin
- European Chief Creative Officer
- Gabriel Mattar
- Executive Creative Director
- Ricardo Wolff
- Creative Director
- Sebastian Pattis; José Suaid
