StreetDoctors · United Kingdom · 2025Experiential · Film · Digital & Tech
The Fatal Question.
StreetDoctors uses an interactive installation to challenge the myth of a safe stabbing.
- Brand
- StreetDoctors
- Agency
- Saatchi & Saatchi London
- Market
- United Kingdom
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Confront a dangerous misconception about knife violence in a way that young people can understand and discuss.
The idea
An interactive human-form sculpture connects audience participation with projected accounts of lives lost to knife violence. Personal stories replace abstract assumptions about risk. A campaign film takes the installation's message into StreetDoctors' education work, with the central lesson that no stabbing can be considered safe.
Case study source: StreetDoctors Source ↗
Awards
- Cannes Lions 2026Outdoor / C05 - Interactive/Immersive ExperiencesBronze
Credits
- Client / Brand
- StreetDoctors
- Chief Creative Officer
- Franki Goodwin
- Executive Creative Director
- Will John
- Creative Director
- Pete Ioulianou; Ollie Agius
- Copywriter
- Elliot Lee; Rory Peyton Jones
- Production Company
- Biscuit Filmworks; Revolver
- Director
- Glue Society
- Director of Photography
- Robert Farley
- Editor
- Toby Conway-Hughes · Marshall Street Editors
- Special Effects
- Machine Shop
- Post Production
- Harbor Picture Company
- Sound
- 750mph
- Music
- Twenty Below Music
