Tourism New Zealand / Australia / 2020Digital & Tech · Experiential · Film
PLAY NZ.
Tourism New Zealand invited Australians to explore the country through an experience styled like an open-world game.
- Brand
- Tourism New Zealand
- Agency
- TBWA/Sydney
- Market
- Australia
- Region
- Global
- Year
- 2020
The challenge
Travel restrictions muted exploration and destination discovery
The idea
An open-world gaming-inspired experience introduced New Zealand attractions to Australian viewers, with partners from gaming, streaming and entertainment.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Tourism New Zealand
- production hero film
- AIRBAG
