Parkinson’s NSW / Australia / 2020Experiential · Digital & Tech · Film
No Escape Room.
Parkinson’s NSW used an escape-room experience to build understanding of life with Parkinson’s.
- Brand
- Parkinson’s NSW
- Market
- Australia
- Region
- Global
- Year
- 2020
The challenge
Australians struggled to imagine Parkinson’s daily challenges
The idea
An escape room staged disease symptoms, then extended the empathy test through a 360 digital version
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Parkinson’s NSW
- production
- AIRBAG
