Royal Society for Blind Children · UK · 2025Digital & Tech · PR Stunts
Bedtime Donations.
An app turns stories read aloud at home into an accessible audiobook library for blind children.
- Brand
- Royal Society for Blind Children
- Agency
- INNOCEAN Berlin · INNOCEAN · Berlin
- Market
- UK
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The charity wanted to expand children's access to audiobooks despite the cost and time involved in professional production.
The idea
Parents record bedtime stories through an app. AI helps check and clean the recordings, making donated voices available to children who need accessible stories.
Results
- The One Show entry reports more than 500 audiobooks created in the first 72 hours.
Case study source: The One Show 2026 Source ↗
Credits
- PR / Marketing Agency
- Broadcast Revolution · London; Persuasion Communications · London
- Client / Brand
- Royal Society for Blind Children · London
- Production Company
- Buzzwoo · Berlin
- Music / Sound Production Company
- DaHouse Audio · Los Angeles
- Chief Creative Officer
- Gabriel Mattar; Susanne Plümecke
- Creative Director
- Jose Suaid; Sebastian Pattis
- Executive Creative Director
- Ricardo Wolff
