Citix · Kazakhstan · 2025OOH · Digital & Tech · PR Stunts
Saltanat Light.
Citix connected a historic neon sign and digital billboards to verified reports of domestic violence.
- Brand
- Citix
- Agency
- GForce Grey
- Market
- Kazakhstan
- Region
- Global
- Year
- 2025
The challenge
The campaign sought to keep domestic violence visible in public life after attention to individual news stories faded.
The idea
A system processed verified news, social reports and crisis-centre data, translating each report into a visual alert. The restored Saltanat sign and Citix's digital screens made the information visible across physical public spaces.
Case study source: D&AD Source ↗
Awards
- Spikes Asia 2026Creative DataGrand Prix
- Cannes Lions 2025Digital Craft – B02 REAL-TIME CONTEXTUAL CONTENTSilver
- Cannes Lions 2025Sustainable Development Goals – A05 GENDER EQUALITYBronze
Credits
- Brand
- Citix
- Executive Creative Director
- Yevgeniy Kostylev
- Creative Director
- Evgeniy Gavrilchenko
- Art Director
- Maxim Shilov
- Designer
- Aizhan Shagansariyeva
- Production
- DK Entrepreneurship
