Netflix · United States · 2026OOH · Experiential · PR Stunts
Apex.
Netflix turned an Apex billboard into a live climbing stunt with the film’s star, Charlize Theron.
- Brand
- Netflix
- Market
- United States
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Give the film’s survival premise a physical presence at its launch.
The idea
Theron climbed a specially constructed rock face on a Times Square billboard. The execution brought the film’s climbing action into a public setting and created a live promotional moment around its release.
Case study source: Netflix Tudum Source ↗
Awards
- Obie Awards 2026Entertainment & Media OOHGold
Credits
- Brand / In-house creative
- Netflix
- Creative / Production
- We Are Extra Credit
- Media partner
- Heritage Outdoor Media
- Executive Creative Director
- Rory Forrest
- Creative Director
- Hayden Smith
- Executive Producer
- Dave Horowitz
- Talent
- Charlize Theron
- Climbing Instructor / Stunt Coordinator
- Beth Rodden
- Fabrication
- Object Fabrication
