Deliveroo UAE · Humantra · United Arab Emirates · 2025OOH · Experiential · PR Stunts
Drinkable Billboard.
Deliveroo and Humantra turned a Dubai billboard into a dispenser for a Ramadan apricot drink.
- Brand
- Deliveroo UAE · Humantra
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Introduce Humantra's limited-edition apricot electrolyte and its availability on Deliveroo with an engaging Ramadan activation.
The idea
At sunset in City Walk, an artist added a question mark to a billboard reading 'Just Another Billboard'. A panel opened to reveal a tap serving the drink to passersby breaking their fast.
Case study source: Deliveroo UAE Source ↗
Credits
- Brand and in-house creative
- Deliveroo UAE
- Brand and in-house creative
- Humantra
- Experiential production
- Aces of Space
