Deliveroo UAE · United Arab Emirates · 2025OOH · Experiential · PR Stunts
Petvertising.
Deliveroo created interactive outdoor ads that attract pets and direct their owners to its in-app pet stores.
- Brand
- Deliveroo UAE
- Agency
- TBWA\RAAD
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Raise awareness of Deliveroo's growing pet-products selection with an outdoor campaign that could engage pets as well as their owners.
The idea
Billboards in Dubai parks were sized for different animals and fitted with sensors that triggered matching animal sounds. QR codes invited owners to shop the pet range in the app.
Case study source: Deliveroo UAE Source ↗
Awards
- 2025 MEPRA Awards — Bronze, Best Stunt or Live Event (source: https://campaignme.com/here-are-all-the-mepra-awards-2025-winners/)
- 2025 MEPRA Awards — Bronze, Best Use of Visual Communication (source: https://campaignme.com/here-are-all-the-mepra-awards-2025-winners/)
Credits
- Brand
- Deliveroo UAE
- Creative agency
- TBWA\RAAD
