Deliveroo UAE · United Arab Emirates · 2024Experiential · OOH · PR Stunts
The Unmissable 50 Fils.
Deliveroo used a holographic installation in Dubai to demonstrate how a small donation can support its Full Life programme.
- Brand
- Deliveroo UAE
- Agency
- TBWA\RAAD
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Make the impact of small donations visible and build awareness of Deliveroo's in-app donation feature.
The idea
At City Walk, an interactive hologram drew passersby to a 50-fils coin and invited them to keep or donate it. The activation showed how the app's round-up feature channels contributions to Emirates Red Crescent.
Case study source: TBWA\RAAD Source ↗
Credits
- Brand
- Deliveroo UAE
- Creative agency
- TBWA\RAAD
- Donation partner
- Emirates Red Crescent
