Toyota Motor Thailand / Thailand; Bangkok and Khon Kaen / 2025Experiential · OOH · PR Stunts · Film
Save Speeding Loss.
Immersive checkpoints show speeding's human cost.
- Brand
- Toyota Motor Thailand
- Market
- Thailand; Bangkok and Khon Kaen
- Region
- Global
- Year
- 2025
The challenge
Raise awareness of emotional consequences of speeding accidents.
The idea
Show guilt, a victim's final second and survivors' grief: 'The Faster You Go, The Faster You Lose.'
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Toyota Motor Thailand
- creative
- Kongsak Chiamsakol
